When it comes to selling property, a picture is worth far more than a thousand words—it could be worth thousands of pounds. With over 90% of buyers beginning their search online, high-quality listing photographs are your first and best chance to make a lasting impression. But not all photos are created equal. Here are the five most important photographs every residential property listing should include:
1. The Front Exterior Shot
Why It Matters:
This is the hero shot—the photograph that sets the tone for the entire listing. It’s usually the first image buyers see on platforms like Rightmove or Zoopla. A well-composed front exterior photo should highlight the home’s curb appeal, taken at the right time of day with good natural lighting and tidy surroundings.
Top Tip:
Remove vehicles from the driveway, ensure bins are out of sight, and make sure the lawn or front garden is well-kept for a neat and welcoming look.
2. The Living Room
Why It Matters:
The living room is often the heart of the home. Buyers want to envision themselves relaxing, entertaining, and enjoying everyday life in the space. A good photo can help them begin to emotionally connected with the property.
Top Tip:
Let in as much natural light as possible, declutter surfaces, and use a wide-angle lens to show off the room’s size and layout without distorting the image.
3. The Kitchen
Why It Matters:
The kitchen is often a major selling point. Whether it’s a modern open-plan design or a cosy, character-filled space, a clear, well-lit kitchen photo showcases functionality and finish quality.
Top Tip:
Clear the worktops, remove bins or dishcloths, and turn on under-cupboard lights if available. Try to capture a perspective that shows the flow into dining or adjacent living areas.
4. The Main Bedroom
Why It Matters:
The main bedroom should feel like a private retreat. A clean, spacious photo helps potential buyers imagine unwinding there at the end of the day.
Top Tip:
Make the bed neatly, use neutral bedding, and try to create symmetry with lamps or bedside tables to give the space a balanced, restful feel.
5. The Garden or Outdoor Space
Why It Matters:
Outdoor space has become increasingly desirable in recent years, especially since the pandemic. Whether it’s a garden, patio, terrace, or balcony, showcasing a usable outdoor area adds significant appeal.
Top Tip:
Stage with garden furniture if possible, add a few potted plants for life and colour, and photograph the area when the weather is clear and the light is good.
We hope this blog post was helpful. If you have any questions about property listing photographs that were not discussed here, don’t hesitate to drop us an email.
